It’s not very often that I read anything on the official site, as everything on there is usually a load of contrived hype that I don’t have the slightest interest in, but this headline caught my eye and I couldn’t resist having a look.
It transpires that we have 100,000 followers on the Chinese equivalent of Twitter after only two months.
Now while that figure is dwarfed by Manchester United, with figures of around twelve and and a half million, they’ve been playing this game much longer than us.
When you consider Uncle Herb reckoned we had 250,000 supporters around the world a few years back, this is an astonishing number.
It just goes to show how big the interest is in a country that has a population many tens the size of the UK. Indeed, aren’t a quarter of the world’s entire population Chinese?
I proposed a long while back that we ought to be tapping the Indian market, but the response was at best lukewarm, which is fair enough.
I can understand that many people want to keep the game as British as possible, let alone European and even worse, global.
But if we think like that, we’re going to be missing a trick, in my opinion.
The top clubs will look to tap every possible market, which will give them an edge.
Having seen the interest, we really ought to spend a few quid and do some serious promotion and scouting in the far east, I reckon.
Even though footy isn’t a major thing over there yet, the law of averages says there has to be some top players that are undiscovered.
Then again, the club won’t pay the going rate for players as it is, so what I’m saying is probably pie in the sky.
It’s just a thought.