This is my very first article ever, and could be my last…..I have tried to be as none judgmental as possible, but here goes
There has been much speculation over the last few days and I personally think the writing is on the wall, as they say, “Rumors only come about to prepare us for the outcome”
Red Bull is an Austrian owned business, its high level drink was created in 1987 and was the inspiration to improve performance of high extreme sports, since then the company has gone onto purchasing many sports business’s which have had significant impact in their sports areas, the most notable one being Formula 1, however it has increased its branding in most sports, all of its sports teams have to include the Red Bull name due to its branding status. Another notable item that includes the brand name is the sport home or venue, for example Red Bull Leipzig FC plays at its home stadium Red Bull Arena, and New York Red Bulls home is also Red Bull Arena. If you focus on Football alone it has four current teams in leagues in Austria, Germany, Ghana, and Brazil, all at top level within the designated country.
It would benefit the brand greatly if it gained a premiership team or a championship team which would graduate to the premiership in a short spell
I have tried to get some financial reports on the business but because it’s a privately owned business it does not have to declare its P&L, saying this it has 40% of the drinks market and sold around 5 billion cans in 2012. (That alone is a lot of money)
With all of its branding products it does have a very attractive portfolio when it comes to injecting finances into its projects, 2.2 billion on Formula 1 in 2012.
So I guess the outstanding question is as Villa fans and a product of our own for 140 years, would we accept a dramatic change in Colours, Team Name, and Ground Name, and a New Club Strategy.
Now before any of you go off on one, this site has bemoaned continually for Lerner, Faulkner, and Lamberts head over the past 2 months, some for the past 3 years, so at what price are you prepared to go to, so you are happy with the club? Remember change is always inevitable in our ever demanding society but at what cost is it acceptable.
One more thing to think about no other business has been linked with Villa except Red Bull.